The Hits will be renamed 4Music under rebranding plans from owner Channel 4.One reason a company may re-brand and change its name is to change its image as the current image may not be selling well as it may have done in the past or maybe to give the company a new fresh name or a company has sold its naming rights.
Channel 4 have chose to change the company name from the Hits to 4Music as it will then link with all the other Channel 4 channels such as Channel4, E4, More4, Film4.
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