The teen entertainment magazine TV Hits! will publish its last issue on October 4th. From then on the magazine will go online. 'TVHits! sold an average of 39,098 per issue in the first six months of 2007'. However the magazine is on the decline as an 8,000 drop in readership from the end of 2006' illustrates this. In turn the company wants to "take advantage of the enormous online potential by investing all their resources into a relaunched digital presence". This brings up the debate topic 'Are print magazines/text a dying form of media'. On this evidence, the anwsers yes and this is due to the 'enormous online potential'.
All companies want to continue their life cycle and this is done by making changes e.g. changing a company logo or bringing in new products, For example, first there was KitKat and now there is KitKat Orange, Dark, White, Mint. This extended the KitKat brand and has kept it going. In this case, the way forward for the magazine industry is converting to the internet and becoming more 'digital'.
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